Foundational Client Research: Sell more by understanding your audience

The exact framework I'm using for myself and my clients to convert more customers, build better ofers and create problem solving content.

80% of businesses I interacted with had the same problems:

• Don't know what are their ideal customer problems
• Don't know what are their ideal customer desired outcomes
• Don't know what are their emotions/frustrations/fears related to those problems

And the list goes on.

Still, they are complaining about:

• Poor conversion rates
• Being ghosted after sales calls
• Not being able to get inbound leads

Well, not being able to answer those questions right away is exactly why these things happens.

I built the Foundational Client Research to help me and my clients solve all these problems.

I'm using it for more than 5 years and thanks to it I managed to:

• Sign leads worth $20,000 in 3 months for a new business
• Help one client earn $10,000 in 2 months from LinkedIn having less than 5,000 followers
• Help my gf get 2 new customers in 3 weeks from LinkedIn having an audience of 9 (NINE) followers

And many more.

It's the first thing I'm doing with every new client and business.

You can't build a real business if you don't know who your customer is and how to position your service/product in the market.

So just as a quick recap. This document is for you if:

• You want to convert more customers thanks to the fact that you position your product/service as the "no-brainer" solution
• You want to create 10x better offers by showcasing the way you help your ICP achieve their desired outcomes
• You want to create content capable of generating inbound leads thanks to the fact that you are covering their pain points

FAQ?

Is it a course?

No. It's a Google Spreadsheet file with 12 sheets to help you understand your audience. It is filled with examples to be easier to use and also there is a video with instructions.

Do you offer support?

After purchase you will get my email and if something is not clear or you have any questions you can email me.

Who is this resource for?

This resource is for any individual or business looking to grow/build a business by understanding their audience. It can be used even if you don't have an established business yet.

Who am I?

I'm a Growth strategist, working with (and building) businesses since 2010. Being employed as a marketing specialist for 3 years at BestJobs, a company founded in 2000 with a team of 90 people, backed by Tiger Global.

I built several businesses like Afluent, Planified (both sold in 2019 and 2020) and Stride (finalist at Commons Accel Startup Accelerator in 2020). Also worked as a consultant for startups like Casta, Skillcord Ireland, Franc Agency and Kapto AI.

Now I’m helping solopreneurs, founders & CEOs build a community and monetize it.